Social Media Image Sizes 2026: Every Platform Covered

Social media platforms constantly update their image size requirements, and using the wrong dimensions can make your content look cropped, stretched, or unprofessional. Each platform has different aspect ratios, recommended pixel dimensions, and file size limits for feed posts, stories, cover images, profile pictures, and ads. This complete 2026 guide covers every image size you need for every major social media platform, so you can create content that looks perfect wherever it appears.

Why Social Media Image Sizes Matter

Every social media platform displays images differently. The feed, the profile, the explore page, and the story viewer all have different dimensions and aspect ratios. When you upload an image that does not match the expected dimensions, the platform crops, resizes, or stretches it — and you lose control over how it looks.

When you resize your images to match each platform's specifications before uploading, you control the composition, keep important content visible, and avoid the quality loss that the platform's own compression introduces. This guide gives you all the dimensions you need to do that correctly.

Instagram Image Sizes

Feed Posts

Instagram feed posts appear in the feed and on your profile grid. Three aspect ratios are supported:

• Square (1:1): 1080 x 1080 pixels. The classic format, displays consistently everywhere.
• Portrait (4:5): 1080 x 1350 pixels. Takes up more vertical space in the feed, the most engaging format.
• Landscape (1.91:1): 1080 x 566 pixels. For wide scenes, takes up less feed space.

Stories and Reels

• Stories and Reels: 1080 x 1920 pixels (9:16 aspect ratio). Full-screen vertical. Keep important content in the central 1080 x 1420 pixel safe zone to avoid UI overlays.

Profile Picture

• Profile picture: 320 x 320 pixels. Displayed as a circle, so keep important content centered.

Carousel Posts

• Carousel images: 1080 x 1080 pixels (square) or 1080 x 1350 pixels (portrait). Up to 10 images per post. Use the same aspect ratio for all images for consistency.

IGTV Cover

• IGTV cover: 1080 x 1920 pixels (9:16). Displayed as 4:5 in the feed and 1:1 on the profile grid.

Facebook Image Sizes

Feed Posts

• Shared image: 1200 x 630 pixels (1.91:1). The standard link preview and shared image size.
• Square image: 1080 x 1080 pixels (1:1). Also supported in the feed.

Cover Photo

• Cover photo: 820 x 312 pixels. Displayed at 820 x 312 on desktop and 640 x 360 on mobile. Keep important content in the center to ensure it is visible on both.

Profile Picture

• Profile picture: 320 x 320 pixels. Displayed as a circle.

Stories

• Facebook Stories: 1080 x 1920 pixels (9:16). Same as Instagram Stories.

Event Cover

• Event cover: 1200 x 628 pixels. Displayed at 1920 x 1005 on the event page.

Marketplace

• Marketplace image: 1024 x 1024 pixels (1:1). Minimum 500 x 500 pixels.

Twitter (X) Image Sizes

Feed Images

• Shared image: 1200 x 675 pixels (16:9). The standard image size for tweets.
• Shared image (2:1): 1200 x 600 pixels. Also supported.
• Shared image (3:4): 1200 x 900 pixels. Portrait orientation.

Header Photo

• Header photo: 1500 x 500 pixels. Displayed at 1500 x 500 on desktop and various sizes on mobile. Keep important content in the center.

Profile Picture

• Profile picture: 400 x 400 pixels. Displayed as a circle.

Card Images

• Summary card image: 1200 x 628 pixels. Used for link previews.
• Summary card with large image: 1200 x 628 pixels.

LinkedIn Image Sizes

Shared Images

• Shared image: 1200 x 627 pixels. The standard shared image size.
• Shared image (square): 1080 x 1080 pixels (1:1). Also supported.

Cover Photo

• Cover photo: 1584 x 396 pixels. Displayed at the top of your profile. Keep important content centered, as mobile displays crop the sides.

Profile Picture

• Profile picture: 400 x 400 pixels. Displayed as a circle.

Company Page

• Company cover image: 1128 x 191 pixels. Displayed behind the company logo.
• Company logo: 300 x 300 pixels. Displayed as a square.

Article Images

• Article cover image: 1280 x 720 pixels (16:9). For LinkedIn articles.

YouTube Image Sizes

Video Thumbnail

• Video thumbnail: 1280 x 720 pixels (16:9). Minimum 1280 x 720. JPG, PNG, or GIF.

Channel Cover Photo

• Channel art: 2560 x 1440 pixels. Displayed at different sizes on different devices:

- Desktop: 2560 x 423 pixels (the central area)

- Mobile: 1546 x 423 pixels

- TV: 2560 x 1440 pixels

- Keep important content within the central 1546 x 423 pixel safe area.

Channel Profile Picture

• Profile picture: 800 x 800 pixels. Displayed as a circle at 98 x 98 pixels.

Community Posts

• Image post: 1280 x 720 pixels (16:9) or 1080 x 1080 pixels (1:1).

TikTok Image Sizes

Video Cover

• Video cover: 1080 x 1920 pixels (9:16). Full-screen vertical, same as the video.

Profile Picture

• Profile picture: 200 x 200 pixels. Displayed as a circle.

Profile Background

• Profile background: 1080 x 1920 pixels (9:16).

Pinterest Image Sizes

Pins

• Standard pin: 1000 x 1500 pixels (2:3). The optimal aspect ratio for pins.
• Square pin: 1000 x 1000 pixels (1:1). Also supported.
• Story pin: 900 x 1600 pixels (9:16).

Profile and Board Covers

• Profile picture: 165 x 165 pixels. Displayed as a circle.
• Board cover: 600 x 600 pixels (1:1). Auto-cropped from the first pin.

Snapchat Image Sizes

Snap Ads

• Snap ad image: 1080 x 1920 pixels (9:16). Full-screen vertical.

Geofilters and Lenses

• Geofilter: 1080 x 1920 pixels (9:16). Transparent PNG.
• Lens icon: 256 x 256 pixels. PNG with transparent background.

Profile

• Profile picture: 320 x 320 pixels. Displayed as a circle.

General Best Practices for Social Media Images

Use the Right Format

• JPG for photographs: Small file size, good quality. Use quality 85 to 90.
• PNG for graphics with text or transparency: Preserves sharp edges and transparency.
• GIF for simple animations: Limited to 256 colors, so only for simple graphics.

Export at the Recommended Size

Platforms compress images larger than their recommended dimensions. This compression can soften the image. Export at the exact recommended size to maintain the best quality.

Design for the Safe Zone

For stories, reels, and cover images, keep important content within the safe zone — the central area that is not covered by UI elements or cropped on different devices.

Test on Real Devices

Preview your images on actual phones and tablets before publishing. What looks good on a large desktop monitor can look different on a small mobile screen.

Keep File Sizes Reasonable

Most platforms have file size limits (typically 5 to 30 MB). Even when they do not, smaller files load faster, which improves the user experience. Compress your images to the smallest size that maintains acceptable quality.

Create Platform-Specific Versions

If you are posting the same content across multiple platforms, create a version sized for each platform rather than posting the same image everywhere. This ensures the image looks optimal on each platform.

A Quick Reference Table

Here is a summary of the most commonly needed sizes:

• Instagram feed (portrait): 1080 x 1350
• Instagram story/reel: 1080 x 1920
• Instagram profile: 320 x 320
• Facebook feed: 1200 x 630
• Facebook cover: 820 x 312
• Twitter feed: 1200 x 675
• Twitter header: 1500 x 500
• LinkedIn shared: 1200 x 627
• LinkedIn cover: 1584 x 396
• YouTube thumbnail: 1280 x 720
• YouTube channel art: 2560 x 1440 (safe area: 1546 x 423)
• TikTok cover: 1080 x 1920
• Pinterest pin: 1000 x 1500

Conclusion

Getting social media image sizes right is a matter of knowing the specifications for each platform and exporting your images to match. This guide covers every major platform and surface for 2026, but platforms do change their specifications, so it is worth checking the current requirements periodically. By exporting at the recommended sizes, using the right format, designing for safe zones, and testing on real devices, you can ensure your social media content looks professional and polished on every platform.